Using the Right Content in Your Cadence: Maximizing Response & Conversion to Meetings and Qualified Pipeline

What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by B2B DecisionLabs might surprise you.

Most sellers and marketers (83 percent) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.