
Tim Riesterer
Chief Visionary
Using the Right Content in Your Cadence: Maximizing Response & Conversion to Meetings and Qualified Pipeline
What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by B2B DecisionLabs might surprise you.
Most sellers and marketers (83 percent) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.
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